Muicin, a leading makeup brand, has set its sights on revolutionizing the cosmetic industry in Pakistan by offering high-quality products at affordable prices. Despite its vision and commitment to high-end consumer ships, Muicin faced several challenges in boosting its sales and establishing consistent marketing strategies.
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Muicin found itself struggling with low sales and ineffective marketing. Despite substantial market spend, the brand witnessed a continuous decline in sales metrics, contributing to a ceasing growth trajectory. Due to this, Muicin’s revenue without sale offers experienced a concerning 50% decrease. The brand failed to implement a unique selling point and value proposition in offer creation which led to confusion and lack of trust among the target customers. On the contrary, Muicin’s Ad creatives were not compelling contributing to lower CTR and so did the sales. With a confusing brand identity, Muicin consumer’s track also faced a severe decline.
Regarding the challenges, Muicin turned to the expertise of 7F Marketing Agency. The brand recognized its ineffective marketing tactics and ambiguous brand image that’s creating the challenges. Mucin sought the strategic guidance and innovative approaches offered by 7F-Marketing Agency to propel its brand forward. The agency planned to scale the account aggressively to ensure maximum ROI in the shortest timeframe.
7F developed influencer marketing strategies and encouraged Muicin to collaborate with popular celebrities like Fahad Mustafa and Aiman Khan to increase brand awareness, which led to Fahad Mustafa being the brand ambassador. With the expertise of our marketing team, we implemented creative Ads across all social media platforms of Muicin to maximize brand visibility.
The collaboration between the 7F Marketing team and Muicin led to remarkable results, making a significant turnaround in the brand’s progress. The brand was able to achieve its goal of 1 crore PKR in sales in the first month of onboarding. Muicin also encountered maximum profitability through the aggressive marketing approach and influencer partnership, resulting in greater ROI. The brand’s social media handles also went through huge optimization that increased brand visibility across the internet. Through targeted campaigns, consistent branding strategies, and enhanced customer experiences, Mucin witnessed a notable increase in sales, brand awareness, and value proposition.
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